15 years of delivering best in class training and interim support to the UK's Automotive Sector 
  ...Grow your own
What we do                                                               
The National Dealer Academy helps to develop new talent in your business by giving those starting out in the Motor industry the relevant skills and knowledge to become confident and effective in their roles. Our IMI accreditation is testament to the quality and credibility of our work and our Trainee and Apprenticeship results speak for themselves. 
We offer a choice of Levy Funded Apprenticeships in Vehicle Sales, Service Advisor and Motor Finance Specialist. The combine 'On and Off the Job' learning to give your employees a well balanced and robust programmes.

For those Clients needing a faster solution, we offer commercial Fast Track training.
Whether an applicant is coming straight from university into their first job or joining the industry from another sector, we have exactly the right course for them. Our training varies in length and intensity to match each learner's aptitude and ability.

We also train existing personnel who are sometimes 'off the boil' and need a 'refresher'.
Everything we do is built on the premise that training must be provided carefully and with proper support and follow up for it to be truly effective. Therefore all our Academy programmes come with regular Mentoring for the entire duration of each course. This robust approach leads to student retention rate of 97% which is unrivalled in most industries.

Our Trainees are now out performing many of their colleagues across all our Clients' brands nationwide
and are achieving outstanding customer feedback.​

Steve Nash BA (Hons.) FIMI, Chief Executive Officer of The Institute of the Motor Industry.

I am pleased to lend the IMI’s support to this new Sales Training initiative from Finance Cover and Training’s ‘National Dealer Academy’.

After seeing the resources and lesson plans I could not agree more that this vision for the future of the motor industry and, more importantly, the type of people we need working within it, is the same ideal for the future that the IMI strive for.

I welcome this new and in-depth approach to sales training and am sure that employers will see the same value in it that we do; it has never been more important to train staff to a high standard in order to prepare them for the world of work and to continue to train throughout their career. This not only maximises the effectiveness of the employee but also adds to staff retention and a positive working environment.

This unique approach to Sales Training can only be a benefit to the UK Retail Motor Industry and the IMI is happy to support this initiative and looks forward to seeing the future success stories of its graduates.

Our Trainees graduating with their

  1. Hugo & Lucy @ Land Rover
    Hugo & Lucy @ Land Rover
  2. Elliot @ MINI
    Elliot @ MINI
  3. Leanne @  BMW
    Leanne @ BMW
  4. Harry @  JAGUAR
    Harry @ JAGUAR
  5. Sophie @ BMW
    Sophie @ BMW
  6. Jordan @ BMW
    Jordan @ BMW

Graduation Pictures

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Click here to have a look at some more pictures of our lovely Trainees at their graduation!

Trainee News


15 August 2017

Meet Teodora Costea, who started on the Graduate Professional Aftersales Advisor Programme in 2015 a...
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Youngest trainee becomes the youngest ever promoted manager

Welcome Specialist Cars Trainees

6 April 2017

January 2017

Specialist Cars was founded in the 1970s and operates across Hertfordshire, Bedfordshire and surrounding counties..
We caught up with our very own Charlie Crossley after his incredible promotion to see what ...
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Our First Trainee gets a promotion

sytner graduation

March 2016

12 December 2016

We are proud to announce that our first pilot trainee, Jay Cullen, has been promoted to Sales Contro...
Sytner Trainees across the BMW & MINI and Jaguar & Land Rover divisions come together ...
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Meet Jack Bourne from Swansway

December 2015

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February 2015

January 2015

Lauren from Group 1 BMW Worthing graduates as our first ever Professional Aftersales ...
Following hot on the heels of Jodie and Jay, our largest cohort to date of 15 Sales Trainees graduated at a gala dinner at ...
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